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Postal Service helps businesses "stick" to their message

St. Paul, MN - On the eve of the 25th anniversary of the Post-itŪ note, the United States Postal Service has launched a national program that allows similar "sticky notes" to be placed on all cards, large letters, catalogs, magazines and newspapers.

Business owners, advertising agencies and marketing professionals now can add power and impact to their direct mail piece by adding a Repositionable Note (RPN) to an envelope, catalog, newspaper or postcard. RPNs help position mail as an innovative medium that can be the cornerstone of a marketing mix.

Repositionable Notes are removable, 3-inch by 3-inch paper advertising messages that leave a lasting impression and generate sales and repeat business for companies. Easy to peel off, RPNs can be placed on a variety of surfaces, including paper calendars, telephones, computer monitors and refrigerators.

Since 1775, the Postal Service has connected friends, families, neighbors and businesses by mail. It is an independent federal agency that visits 142 million homes and businesses every day and is the only service provider delivering to every address in the nation. The Postal Service receives no taxpayer dollars for routine operations, but derives its operating revenues solely from the sale of postage, products and services. With annual revenues of more than $69 billion, it is the world's leading provider of mailing and delivery services, offering some of the most affordable postage rates in the world. The Postal Service delivers more than 46 percent of the world's mail volume- some 206 billion letters, advertisements, periodicals and packages a year- and serves seven million customers each day at its 37,000 retail locations nationwide. 

April 5, 2005

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