Encyclopedia of Stamps.com
Sign up today - get started with your NO RISK TRIAL, FREE USA Postage Stamps
Click above to check out latest free offers, bonus and trial offers. The special promotions listed below are subject to change and availability. Click above to check latest news.
Encyclopedia of Stamps
The Post Office (R) Moves Into Broadband
Market to Target Previously Excluded Audiences - Major
Marketing Push Planned for the 'NETSKI' Generation - Cash Pre-pay
Broadband Service
The Post Office (R), part of the Royal Mail Group, is launching a
new national broadband service specifically designed to attract late
adopters of broadband services and those looking for a better,
fairer and easier broadband option.
OFCOM has predicted that broadband uptake is set to rise by up to 80
per cent by 2012. According to their research, the over-50s and cash
economy represents an untapped high value market, valued by the Post
Office (R) at GBP478 million.
Post Office (R) Broadband is a unique, reassuringly easy to use
service providing national coverage at a universal price, avoiding
now common 'rural surcharges' imposed by most other ISPs. Users will
also have the option to pay for the service in cash at any of the
14,000 Post Offices (R) nationwide, a payment alternative not
offered by any other nationwide ISP.
The new services are primarily targeted at the 'NETSKI' generation
of 50-65 year olds with a high disposable income who are going
online for the first time - and customers wanting to pre-pay in
cash.
Two high quality, fast broadband packages are available from the
Post Office(R), offering users headline speeds of up to 8MB.
Broadband Standard and Broadband Extra can also be bundled with the
existing Post Office(R) HomePhone service. Subscribers will be able
to simply plug in and go while technical support from UK call
centres will be on hand 24/7.
A five year deal with BT Wholesale's network guarantees Post
Office(R) Broadband a national reach - from John O'Groats to Lands
End - of over 99.6 per cent of the country, while network support,
kit maintenance and back office support is also provided by BT. This
infrastructure supports the Post Office(R)'s commitment to provide
its users with a reliable and fair broadband service.
Current broadband uptake figures show that over 60 per cent, that's
over 15 million, households in the UK, now have an internet
connection, and broadband take up by the UK public has been faster
than that of any other new technology over the past five
years.
Post Office(R)