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Encyclopedia
of Stamps
Postal Service helps
businesses "stick" to their message
St. Paul, MN - On the
eve of the 25th anniversary of the Post-itŪ note, the United States
Postal Service has launched a national program that allows similar
"sticky notes" to be placed on all cards, large letters, catalogs,
magazines and newspapers.
Business owners,
advertising agencies and marketing professionals now can add power and
impact to their direct mail piece by adding a Repositionable Note
(RPN) to an envelope, catalog, newspaper or postcard. RPNs help
position mail as an innovative medium that can be the cornerstone of a
marketing mix.
Repositionable Notes
are removable, 3-inch by 3-inch paper advertising messages that leave
a lasting impression and generate sales and repeat business for
companies. Easy to peel off, RPNs can be placed on a variety of
surfaces, including paper calendars, telephones, computer monitors and
refrigerators.
Since 1775, the
Postal Service has connected friends, families, neighbors and
businesses by mail. It is an independent federal agency that visits
142 million homes and businesses every day and is the only service
provider delivering to every address in the nation. The Postal Service
receives no taxpayer dollars for routine operations, but derives its
operating revenues solely from the sale of postage, products and
services. With annual revenues of more than $69 billion, it is the
world's leading provider of mailing and delivery services, offering
some of the most affordable postage rates in the world. The Postal
Service delivers more than 46 percent of the world's mail volume- some
206 billion letters, advertisements, periodicals and packages a year-
and serves seven million customers each day at its 37,000 retail
locations nationwide.
April 5, 2005
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